首页> 中文会议>2010公益事业与彩票产业国际学术研讨会 >对澳门赌场公司实施内部市场政策存在的固有问题分析

对澳门赌场公司实施内部市场政策存在的固有问题分析

摘要

With spectacular growth in demand since opening the market to foreign competition,executives within the Macau casino industry seem to have focused their attention to enhancing capacity and opening new casino properties.It seems most casino operators have not devoted adequate thought,to their service culture and internal marketing strategy.With service capacity slated to increase significantly in the next couple of years,the labor shortage in Macau will get more acute.Increased capacity will also put pressure on marketing to attract and retain valued customers.In light of these developments,we eview five key challenges to internal marketing practices for Macau casinos:culture,climate,recruitment,compensation,and training.

著录项

相似文献

  • 中文文献
  • 外文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号