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首页> 外文会议>12th Americas Conference on Information Systems(AMCIS 2006) vol.5 >The Moderating Influence of Personality and Situational Variables on the Effect of Recommendation Agents on Perceived Decision Quality and Perceived Information Quality
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The Moderating Influence of Personality and Situational Variables on the Effect of Recommendation Agents on Perceived Decision Quality and Perceived Information Quality

机译：人格和情境变量对推荐代理人对感知决策质量和感知信息质量的影响的调节性影响

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摘要

The proposed study provides a broader conceptualization of Recommendation Agent (RA) functionalities in the e-commerce context and tests the moderating effects of three individual traits, perception style, judgment style and category knowledge on two search outcome variables: perceived information quality and perceived decision quality. The moderating effect of a situational variable, product complexity, is also considered on the relationships between RA functionalities and search outcomes. Finally, the relevance of the findings of our proposed study to both researchers and practitioners in the field of e-commerce are discussed.
机译：拟议的研究为电子商务环境中的推荐代理（RA）功能提供了更广泛的概念，并测试了三个单独特征，感知风格，判断风格和类别知识对两个搜索结果变量（感知信息质量和感知决策）的调节作用质量。还考虑了情景变量对产品复杂性的调节作用对RA功能与搜索结果之间的关系。最后，讨论了我们提出的研究结果对电子商务领域的研究人员和从业人员的相关性。

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