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首页> 外文会议>The 12th world multi-conference on systemics, cybernetics and informatics : Proceedings >The 80/20 Rule AND Long-Tail in the Online Auction Market- A Case Study on YAHOO Auction, Taiwan
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The 80/20 Rule AND Long-Tail in the Online Auction Market- A Case Study on YAHOO Auction, Taiwan

机译：在线拍卖市场中的80/20规则和长尾-以台湾雅虎拍卖案为例

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The online auction market has been growing rapidly, but what are the significant effects on Taiwan? Based upon the 80/20 rule and the Long Tail, the paper started its observation by taking Yahoo Auction platform as a case study and found a negative co-variance existing between performance and the number of online sellers. A further analysis showed that these 20% sellers promoted more items of goods online than numerous online sellers with less efficient performance. The former ones were found to have attracted more patronage than 80% of the sellers do, and they were capable of promoting both popular and rare goods, which led to sustained revenues in E-commerce.rnThe paper concluded that 80% of economies of scale in the online auction market are characterized by higher performance sellers that constitute 20% of the whole participants, a sign that proves supportive of the 80/20 rule. These 20% sellers display more items of goods online and create more revenues than those of the lower performance sellers do, a sign that reflects the Long Tail. The co-existence of the 80/20 rule and the Long Tail, may serve as a preliminary study for further academic research.
机译：在线拍卖市场发展迅速，但是对台湾有何重大影响？基于80/20规则和“长尾巴”，本文以Yahoo Auction平台为案例研究开始了观察，发现绩效与在线卖家数量之间存在负协方差。进一步的分析表明，与众多效率较低的在线卖家相比，这20％的卖家在线促销的商品更多。发现前者吸引了超过80％的卖家的光顾，并且能够促销大众和稀有商品，这导致了电子商务的持续收入。rn该论文得出的结论是，80％的规模经济在线拍卖市场的特点是表现出色的卖家占全部参与者的20％，这一迹象证明支持80/20规则。与表现不佳的卖家相比，这20％的卖家在网上展示了更多商品，并创造了更多的收入，这一现象反映出长尾巴。 80/20规则和长尾的并存，可以作为进一步的学术研究的初步研究。

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