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Business Model Life Cycle Evaluation:Two Successful Case Studies in the Machine Tool Sector

机译:商业模式生命周期评估:机床领域的两个成功案例

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摘要

Service-oriented business models are regarded as one of the main competitive priority for European machine builders to cope with the growth of Asiatic competitors and the economic crisis.Nevertheless, only few companies successfully innovated their business model,mainly because of the general incapacity to evaluate their economical impacts and opportunities over the life cycle.In this paper,we report two case studies of machine tool companies having successfully adopted an innovative life cycle methodology at business model level to assess the potential revenues and risks of new business models they are aiming to implement.
机译:面向服务的业务模型被视为欧洲机器制造商应对亚洲竞争对手的增长和经济危机的主要竞争重点之一。尽管如此,只有少数公司成功地创新了他们的业务模型,这主要是由于普遍缺乏评估能力在整个生命周期中它们的经济影响和机遇。在本文中,我们报告了两个机床公司的案例研究,这些机床公司已成功地在业务模型级别采用了创新的生命周期方法,以评估他们打算针对的新业务模型的潜在收入和风险实行。

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