Strategic Product Planning The Development Of Products And Markets Of Tomorrow As An Entrepreneurial Challenge

机译：战略性产品规划明天的产品和市场开发是一项创业挑战

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The identification of the products and markets of tomorrow is a challenging entrepreneurial task to be achieved by Strategic Product Planning. The following presentation shows a way of emphasising Strategic Product Planning more strongly as the first cycle in the product development process and of embedding it into the complete process. This consists of the task areas of determination of potential & product, business planning and product creation. The method of scenario-management presented here enables the enterprise to plan the future. Based on developed future scenarios for markets and wide company areas, it is possible to determine the potential success - and dangers - for the established business at a very early stage [GF99]. In this presentation, the scenario-method will be introduced as a means to support strategic product planning by using the example of the development of future scenarios for the automotive industry. The future concept will contain the higher interaction of future market requirements (Market Pull) and possible technology potentials (Technology Push).

机译：未来产品和市场的识别是战略产品计划要完成的具有挑战性的创业任务。下面的演示文稿展示了一种在产品开发过程的第一个周期中更加强调战略产品计划并将其嵌入整个过程的方法。这包括确定潜力和产品，业务计划和产品创建的任务区域。这里介绍的方案管理方法使企业能够规划未来。根据针对市场和整个公司领域的已开发的未来方案，可以在很早的阶段确定已建立的业务的潜在成功和风险[GF99]。在本演示中，将以汽车行业未来情景开发示例为例，介绍情景方法，以支持战略产品规划。未来的概念将包含未来市场需求（市场拉动）和可能的技术潜力（技术推销）之间的更高交互性。

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《2001 ASME Design Engineering Technical Conferences and Computers and Information in Engineering Conference Vol.1: 21st Computers and Information in Engineering Conference, 2001, 2001》|2001年|p.179-187|共9页
会议地点 Pittsburgh PA(US);Pittsburgh PA(US);Pittsburgh PA(US);Pittsburgh PA(US)
作者
Juergen Gausemeier; Volker Binger;
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作者单位

Heinz Nixdorf Institute University of Paderborn Fuerstenallee 11 33102 Paderborn Germany;

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会议组织
原文格式 PDF
正文语种 eng
中图分类机械、仪表工业;
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Strategic Product Planning The Development Of Products And Markets Of Tomorrow As An Entrepreneurial Challenge

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