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首页> 外文会议>2001 ASME Design Engineering Technical Conferences and Computers and Information in Engineering Conference Vol.3: 6th Design for Manufacturing Conference, 2001, 2001 >Integrating Market Research with the Product Development Process: A Step towards Design for Profit
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Integrating Market Research with the Product Development Process: A Step towards Design for Profit

机译：将市场研究与产品开发过程相结合：迈向盈利设计的一步

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摘要

This paper describes a systematic approach for integrating market research with the product development process. The following three problems are addressed in this paper. First, a demand estimation algorithm has been developed based on conjoint measurement techniques. Second, an integrated design decision model has been developed. The main components of this design decision model are representation of available design options using AND/OR tree based representation, and an evaluation procedure for evaluating profit resulting from a design option. Third, a heuristic search technique has been developed that makes use of the design decision model to select the design option that maximizes the profit. Integration of market research with the product development process is expected to result in the following two benefits. First, it will reduce the number of design iterations. Second, it will help the design team in finding the most profitable product designs.
机译：本文介绍了一种将市场研究与产品开发过程相集成的系统方法。本文解决了以下三个问题。首先，已经基于联合测量技术开发了需求估计算法。其次，已经开发了集成设计决策模型。该设计决策模型的主要组成部分是使用基于AND / OR树的表示形式表示可用设计选项，以及用于评估设计选项产生的利润的评估程序。第三，已经开发出一种启发式搜索技术，该技术利用设计决策模型来选择能使利润最大化的设计选项。市场研究与产品开发过程的集成有望带来以下两个好处。首先，它将减少设计迭代的次数。其次，它将帮助设计团队找到最有利可图的产品设计。

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