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Online Auctions: Lessons Learned from Strategic E-Business Consulting

机译:在线拍卖:从战略电子商务咨询中学到的经验教训

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摘要

Online auctions are among the most influential e-business applications. Their impact on trading in the B2B (business to business), as well as in the B2C (business to consumer) and C2C (consumer to consumer) areas is both remarkable and inevitable. Although there have been considerable efforts in setting up market places, online trading still lays in its early stages. Quite a few companies have started projects of their own, trying to improve their purchasing and sales channels. This article discusses the benefits of the most impressing concept of Internet marketplaces, namely, the conduction of online auctions. We discuss their benefits, the problems occurring, and possible solutions. In addition we sketch actions for suppliers to achieve a better strategic position in the upcoming Internet market places.
机译:在线拍卖是最具影响力的电子商务应用程序之一。它们对B2B(企业对企业)以及B2C(企业对消费者)和C2C(消费者对消费者)领域中的交易的影响既显着又是不可避免的。尽管在建立市场上已经付出了巨大的努力,但在线交易仍处于早期阶段。不少公司已经启动了自己的项目,试图改善其购买和销售渠道。本文讨论了最令人印象深刻的互联网市场概念的好处,即进行在线拍卖。我们讨论了它们的好处,出现的问题以及可能的解决方案。此外,我们为供应商拟定了一些行动,以在即将到来的Internet市场上取得更好的战略地位。

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