Factors Influencing B2C E-Commerce Adoption: A Study of On-line Share Trading Technology Adoption Among Stock Brokerage Firms

机译：B2C电子商务采用的影响因素：股票经纪公司中在线股票交易技术采用的研究

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This study examines seven small share brokerage firms at various stages in their adoption of on-line share trading technology, to determine the factors influencing the adoption decision. The case evidence suggests four key variables influencing the adoption, namely, business strategy, perceived benefits, organisational readiness, and external pressure from competitors and clients. The case evidence further suggests that business strategy moderates the impact of the other variables on the adoption decision.

机译：这项研究考察了七个采用小型股票经纪公司的在线股票交易技术的各个阶段，以确定影响采用决定的因素。案例证据表明影响采用的四个关键变量，即业务策略，感知收益，组织准备状况以及来自竞争对手和客户的外部压力。案例证据进一步表明，业务战略可以缓和其他变量对采用决策的影响。

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来源
《2002 Information Resources Management Association International Conference Vol.1; May 19-22, 2002; Seattle, Washington, USA》|2002年|p.506-509|共4页
会议地点 Seattle WA(US)
作者
Patrick Y. P. Chan; Annette M. Mills;
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作者单位

Department of Accountancy, Finance and Information Systems, University of Canterbury, New Zealand;

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原文格式 PDF
正文语种 eng
中图分类信息与知识传播;
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Factors Influencing B2C E-Commerce Adoption: A Study of On-line Share Trading Technology Adoption Among Stock Brokerage Firms

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