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The Internet Adoption In the Hotel Industry: A Multiple Case Study in Brazilian Hotels

机译:旅馆业中的互联网采用:巴西旅馆业的多个案例研究

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摘要

The Internet has altered the way in which many lodging companies handle business, both between customers and business-to-business exchanges. This article presents the opinion of the hotel managers in Natal (Brazil) on: what their perceptions, the benefits and the drawbacks of the Internet adoption at their properties. The survey consists of a multiple cases study that was applied in three different kinds of hotels: a small-size hotel, a mid-size hotel and a large-size hotel. The final conclusion was that these hotels have increasingly adopted the Internet as a way of gaining competitive edge at their properties.
机译:互联网改变了许多住宿公司处理客户之间以及企业对企业之间的交易的方式。本文介绍了纳塔尔(巴西)的酒店管理人员的以下观点:他们的看法,使用互联网对他们的财产有何好处,有何弊端。该调查包括一项针对多个不同案例的案例研究,这些案例被应用于三种不同类型的酒店:小型酒店,中型酒店和大型酒店。最终结论是,这些酒店越来越多地采用互联网作为在其酒店领域获得竞争优势的一种方式。

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