Effects of Inventory Inaccuracy in Joint Marketing and Inventory Decisions

机译：联合营销和库存决策中库存不准确的影响

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The success of a firm depends upon matching demand with supply, and supply uncertainty is a major obstacle for firms to achieve this goal. In particular, supply uncertainty due to inventory inaccuracy is prevalent in retail industry. According to Raman, et al. (2001), 65% of the inventory recordsofaleadingU.S.retailerwereinaccurate, andthemagnitudeoftheerrorsonaveragewas35% of the target stock level. While inventory inaccuracy can lead to lost revenue and poor service, lack of coordination between marketing and inventory decisions can further aggravate the adverse effect of inventory inaccuracy. Since marketing and operations departments tend to operate independently in most firms, e?ective coordination between marketing and inventory decisions, while crucial, is diffcult to achieve.

机译：公司的成功取决于需求与供应的匹配，而供应的不确定性是公司实现这一目标的主要障碍。特别是，由于存货不准确导致的供应不确定性在零售行业中很普遍。据拉曼等。（2001年），领先的美国零售商的库存记录中有65％不准确，平均错误级别的误差为目标库存水平的35％。尽管库存不准确会导致收入损失和服务质量下降，但是营销与库存决策之间缺乏协调会进一步加剧库存不准确的不利影响。由于营销和运营部门往往在大多数公司中独立运作，因此很难实现营销和库存决策之间的有效协调。

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来源
《2007 International Conference on Manufacturing amp; Service Operations Management (MSOM 2007)》|2007年|P.1-6|共6页
会议地点 Beijing(CN);Beijing(CN)
作者
Shaoxuan Liu; Kut C. So; Fuqiang Zhang;
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作者单位

The Paul Merage School of Business, University of California, Irvine;

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原文格式 PDF
正文语种 eng
中图分类生产管理、生产过程组织;
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2. Joint pricing and inventory strategies in a supply chain subject to inventory inaccuracy [J] . Tao Feng, Fan Tijun, Wang Yao-Yu, International Journal of Production Research . 2019,第9a10期

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4. Effects of Inventory Inaccuracy in Joint Marketing and Inventory Decisions [C] . Shaoxuan Liu, Kut C. So, Fuqiang Zhang MANUFACTURING SERVICE OPERATIONS MANAGEMENT . 2007

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7. Effect of Supply Reliability in a Retail Setting with Joint Marketing and Inventory Decisions [O] . Shaoxuan Liu, Kut C. So, Fuqiang Zhang 2010

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Effects of Inventory Inaccuracy in Joint Marketing and Inventory Decisions

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