On Advantages of Enterprise Cluster When Formation of Regional Industry Brand-Case Study from Wenzhou Liushi Low Voltage Electrical Manufacturers

机译：论区域产业品牌形成时企业集群的优势-以温州柳市低压电器制造商为例

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On the base of systematic review of relevant theoretical literature, the paper identifies the four key dimensions of industrial cluster advantages, which has the significant impact on the formation of regional brand; constructs the mechanistic model of impact of cluster industrial advantages on regional brand; obtains the dimension's composing with the help of researching Wenzhou cluster brands, acquires the factual data through questionnaire survey in Wenzhou Liushi Low Voltage Electrical enterprise clusters; tests the hypotheses using multivariate statistical analytical methodologies, such as structural equation. The research result shows: the four dimensions of enterprise cluster industrial advantages all impact significantly the formation of regional brand, among which the innovation advantage impacts most significantly. The result of the paper has the referenced and instructive significance for promoting the formation of regional brand of small-and-medium-sized enterprise clusters of the country.

机译：在对相关理论文献进行系统回顾的基础上，确定了产业集群优势的四个关键维度，这些维度对区域品牌的形成具有重要影响。构建产业集群优势对区域品牌影响的机理模型。通过对温州集群品牌的研究获得维度的构成，通过问卷调查获得温州柳市低压电器企业集群的事实数据；使用多元统计分析方法（例如结构方程式）检验假设。研究结果表明：企业集群产业优势的四个维度都对区域品牌的形成有显着影响，其中创新优势影响最大。论文的结果对促进我国中小型企业集群区域品牌的形成具有参考和指导意义。

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来源
《2009 International SME Development Forum(2009 中小企业发展国际论坛）》|2009年|690-697|共8页
会议地点 Beijing(CN)
作者
SUN Lihui; REN Chunhong;
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作者单位

Department of Business Administration, Changchun Taxation College, P.R.China, 130117;

School of Management, Sipimg Normal University, P.R.China, 136000;

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会议组织
原文格式 PDF
正文语种 eng
中图分类
关键词
small-and-medium-sized enterprise clusters; industrial advantages; regional brand; impact factors;

机译：中小型企业集群;产业优势;区域品牌;影响因素;

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On Advantages of Enterprise Cluster When Formation of Regional Industry Brand-Case Study from Wenzhou Liushi Low Voltage Electrical Manufacturers

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