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Financial appraisal of e-business transformation process using real options method

机译:实物期权法对电子商务转型过程的财务评估

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摘要

Managing the process of transferring business activities to a global network requires the development and implementation of proper strategy. The aim of the paper is to analyze the problem of financial appraisal of e-business strategy development. The compound real options method was introduced and proposed as method for evaluation. The advantages and disadvantages of this approach were presented.
机译:管理将业务活动转移到全球网络的过程需要制定和实施适当的策略。本文的目的是分析电子商务战略发展的财务评估问题。介绍了复合实物期权方法,并提出了其作为评价方法。介绍了这种方法的优缺点。

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