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The Research On The Behavior Loyalty Model of 3G Subscriber Based on Data Mining

机译:基于数据挖掘的3G用户行为忠诚度模型研究

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摘要

In this paper, the author subdivides the evaluation factors of subscriber's behavior loyalty under the guidance of the precise marketing, puts forward subscriber's behavior of 3G loyalty model, and according to the correlation analysis about all of data of 3G subscriber from a regional operator in 2010 August with SAS software, features of behavior loyalty in deep subscriber.It is a foundation to make a reasonable marketing strategy.
机译:本文在精确营销的指导下,细分了用户行为忠诚度的评价因子,提出了3G用户忠诚度模型的行为,并根据某区域性运营商2010年对3G用户所有数据的相关性分析。 8月借助SAS软件,在深层用户中具有行为忠诚度功能。这是制定合理的营销策略的基础。

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