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首页> 外文会议>2012 IEEE Second International Technology Management Conference >Entrepreneurs, innovators, and unruly reality: Learning-based strategies to manage the risks of unanticipated events
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Entrepreneurs, innovators, and unruly reality: Learning-based strategies to manage the risks of unanticipated events

机译：企业家，创新者和不守规矩的现实：基于学习的策略来管理意外事件的风险

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摘要

The risks that challenge new ventures fall into two categories: (a) execution and strategy risks arising from failures of the management team, and (b) risks arising from events beyond the control of the management team and not discernable by them at the time key decisions must be made. This paper concerns the latter, external events that emerge unbidden to influence the success of the enterprise. Our thesis is that a rapid and effective learning process offers the best way to manage these risks. Independent entrepreneurs and corporate innovators can rely on three learning-based strategies to manage risk from an unruly business environment: • Rapid Learning: the planned use of unanticipated events to discover emerging hazards in time to take effective action. • Evidence-Based Management: early, frequent, and deliberate gathering of evidence, especially from customers and competitors, to improve the product quickly and inexpensively. • Tools for Organizing Insights: formal frameworks for planned learning, especially real options and scenario planning.
机译：挑战新企业的风险分为两类：（a）管理团队失灵引起的执行和战略风险，以及（b）管理团队无法控制并且在关键时刻无法识别的事件引起的风险必须做出决定。本文涉及后一种外部事件，这些外部事件不可避免地影响企业的成功。我们的论点是，快速有效的学习过程提供了管理这些风险的最佳方法。独立企业家和企业创新者可以依靠三种基于学习的策略来管理来自不守规矩的商业环境中的风险：•快速学习：计划性使用突发事件来及时发现新出现的危害，以便采取有效措施。 •基于证据的管理：尽早，频繁且有意识地收集证据，尤其是来自客户和竞争对手的证据，以快速，廉价地改进产品。 •组织见解的工具：用于计划学习的正式框架，尤其是实际选择和方案计划。

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