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首页> 外文会议>2013 3rd International Conference on Consumer Electronics, Communications and Networks >The relationship among social influence, perceived value, and usage intention in social networking sites
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The relationship among social influence, perceived value, and usage intention in social networking sites

机译：社交网站中的社会影响力，感知价值和使用意图之间的关系

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摘要

This study aims to explore the relationship among social influence, perceived value (i.e., utilitarian value, social value, and hedonic value), and usage intention in social networking sites (SNS), and further examine the mediating effect of perceived value on the relationship between social influence and usage intention. A structural equation modeling was used and 427 savvy SNS users in Taiwan were investigated. The study finds that social influence and utilitarian value both are not significant to usage intention, but social value and hedonic value are significant. Social influence is positively associated with utilitarian value, social value, and hedonic value, respectively. Moreover, social value and hedonic value both mediate the relationship between social influence and usage intention in SNS, but utilitarian value does not.
机译：这项研究旨在探讨社会影响力，感知价值（即功利价值，社会价值和享乐价值）和社交网站（SNS）中的使用意图之间的关系，并进一步检验感知价值对关系的中介作用在社会影响力和使用意图之间。使用结构方程模型，对台湾的427名精明的SNS用户进行了调查。研究发现，社会影响力和功利价值对使用意图均不重要，但社会价值和享乐价值却具有重要意义。社会影响力分别与功利价值，社会价值和享乐价值正相关。而且，社会价值和享乐价值都可以调节社会影响力与使用意愿之间的关系，而功利价值则不可以。

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