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Determinants of value creation and customer value in the IPS2 operations phase

机译:IPS 2 操作阶段的价值创造和客户价值的决定因素

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The advent of B2B industrial product-service systems (IPS2) requires a rethinking of business strategy on both the part of the provider and the customer. In particular, IPS2 depends on a close and collaborative relationship between them over an extended period of time. This relationship necessitates a certain distinctiveness of the B2B operations infrastructure; and it affords the customer a distinctive set of value propositions intended to result in superior performance and business success. We present two sets of characteristics comprising the makeup of the IPS2: (1) a set of value-creating activities and resources — value proposition, ownership, involvement in customer business, customer-provider communication and interaction, contracts and guarantees, information and knowledge channels, life cycle management, product life extension management, sustainability and regulation management, and customer value management; and (2) a set of value propositions realizable by the customer — product (the tangible component of IPS2), service (the intangible component of IPS2), process (operational or customer usage or functional process), relationship (association between provider and customer), outcome (objective served through IPS2 process operation), robustness and evolution of the IPS2 life cycle (continual creation of value throughout the IPS2 lifecycle), and costs (expenses incurred through IPS2 acquisition and implementation).
机译:B2B工业产品服务系统(IPS2)的出现要求提供商和客户双方重新考虑业务战略。尤其是,IPS2依赖于它们之间长期的紧密协作关系。这种关系需要B2B运营基础架构具有一定的独特性。它为客户提供了一套独特的价值主张,旨在实现卓越的业绩和业务成功。我们提出了包括IPS2构成的两套特征:(1)一套价值创造活动和资源-价值主张,所有权,参与客户业务,客户-提供者之间的沟通和互动,合同和担保,信息和知识渠道,生命周期管理,产品寿命扩展管理,可持续性和法规管理以及客户价值管理; (2)客户可以实现的一组价值主张—产品(IPS2的有形组成部分),服务(IPS2的无形组成部分),流程(运营或客户使用或功能流程),关系(提供商与客户之间的关联) ),结果(通过IPS2流程操作实现目标),IPS2生命周期的稳健性和演进(在IPS2整个生命周期内不断创造价值)以及成本(通过IPS2收购和实施而产生的费用)。

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