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首页> 外文会议>2014 International Conference on Management and Engineering >The Satisfaction Measures to Review and Promote Strategy of Electric Craft Customer
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The Satisfaction Measures to Review and Promote Strategy of Electric Craft Customer

机译：审查和推广电动工艺品客户战略的满意措施

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摘要

Along with the establishment of the electric power market and the development of the electric power craft,the electric power buyer's market will be bound to emerge,the electric power craft needs the marketing concept of setting up "With customer satisfaction as the core" urgently and needs the demand of intensifying the side management of electric power market forwardly.This article review the whole satisfaction of customer by scientific mode and method,besides,it also sets up overall and reasonable evaluation system of customer's satisfaction about electric power craft.On this foundation with Shandong Qingzhou Power Supply Company for instance,carried on to measure to review to the customer of local resident and unit,proposed further strategy of promoting the electric power craft customer whole satisfaction.As the development of the economic and social,various communities' expectation toward electric power craft also continuously goes up.To further raise the core competencies of enterprise,gain the appraisal and feedback of grass-roots electric power customer actually from the independent third point,and understand the shortcoming and scarcity in service currently,and find out the demand of the customer and the reason of their dissatisfaction,and then evaluate the satisfaction condition of current electric power customer by quantity,discover the key service factor and service contents of horizontal which influences the customer's level of satisfaction,so that to accelerate the continuously improvement and exaltation of service quality.For electric power product,its nucleus function is to satisfy the basic utility or avail for arriving after the consumer buy electric power products.While carrying on fuel consumption,consumer is always hoping the product is of good quality but inexpensive,and use or buy fast and conveniently.Therefore,setting up electric power craft customer satisfaction index pattern to assess the customer's degree of satisfaction is meaningful.
机译：随着电力市场的建立和电力工艺的发展，电力买方市场必将兴起，电力工艺迫切需要树立“以顾客满意为核心”的营销理念。需要进一步加强对电力市场的边际管理的需求。本文以科学的模式和方法回顾了客户的整体满意度，并建立了一套全面合理的客户对电力工艺满意度的评价体系。以山东青州供电公司为例，对当地居民和单位的客户进行了评估，提出了进一步提高电力工艺客户整体满意度的策略。随着经济社会的发展，各界的期望对电力工艺的要求也不断提高。进一步提高企业的核心竞争力从独立的第三点开始，对基层电力客户进行实际的评估和反馈，了解当前服务的不足和不足，找出客户的需求和不满意的原因，然后进行评估通过数量了解当前电力客户的满意度，发现影响客户满意度的关键服务因素和水平服务内容，从而促进服务质量的不断提高和提升。对于电力产品，其核心功能是为了满足消费者购买电力产品后的基本用途或到达目的地。在进行燃料消耗的同时，消费者一直希望该产品质量好但价格便宜，并能方便快捷地购买或使用。因此，设置电力制定顾客满意度指数模式对于评估顾客的满意度是有意义的。

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