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An empirical analysis on identification of critical aspects to adopt 4G technology by telecommunication operators of Bangladesh by using analytic hierarchy process

机译:运用层次分析法识别孟加拉国电信运营商采用4G技术的关键方面的经验分析

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摘要

As 3G has been launched in Bangladesh already, 4G technology will be launched in the country in near future. This will create huge impact in country's telecommunication market. As 4G is a new technology for the country, for all operators it is very crucial to understand the concentration aspects to adopt it This study aims to identify the critical concentration aspects for operators of Bangladesh to adopt 4G technology. Primary data required for this study were collected from a written survey. Secondary data were collected from other different information sources. For result analysis, Analytic Hierarchy Process (AHP) was used. Study finds that, Technology is the most critical factor to adopt 4G technology by telecom operators in Bangladesh. Other critical sub-factors are Network Coverage & quality, Technological up-gradation, Product-Packages & Pricing, Advertising & branding. Data service has been identified as the prime focus area for operators to adopt 4G technology.
机译:由于3G已经在孟加拉国推出,因此4G技术将在不久的将来在孟加拉国推出。这将对该国的电信市场产生巨大影响。由于4G是该国的一项新技术,因此对于所有运营商来说,了解采用该技术的集中度非常关键。本研究旨在确定孟加拉国运营商采用4G技术的关键集中度。该研究所需的主要数据来自书面调查。二级数据是从其他不同的信息来源收集的。对于结果分析,使用了层次分析法(AHP)。研究发现,技术是孟加拉国电信运营商采用4G技术的最关键因素。其他重要的次要因素是网络覆盖率和质量,技术升级,产品包装和定价,广告和品牌。数据服务已被确定为运营商采用4G技术的主要重点领域。

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