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首页> 外文会议>2017 15th International Conference on Quality in Research : International Symposium on Electrical and Computer Engineering >Analysis on green IT applications usage for the firm's competitive advantage strategy
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Analysis on green IT applications usage for the firm's competitive advantage strategy

机译：企业竞争优势战略的绿色IT应用程序使用情况分析

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摘要

Green IT is a concept about wisely, efficiently, and environmentally technology (IT) usage or adoption that exists due to the negative impacts of technology (IT) growth. There are some examples about Green IT applications that are used by the organization (firm) as the support tools of its business processes such as Paperless Office (PLO), E-Meeting, Remote System, and Cloud Computing. Although Green IT applications are used as the support tools of organizational business processes but their strategic benefits are still unknown. Therefore, the research on this paper aims to analyze Green IT applications usage for the firm's competitive advantage strategy. This paper takes the case at PT. XYZ, an Indonesian telecommunication firm. The questionnaire was used as the research instrument on this paper for collecting the research data at the firm's IT Division and the data was analyzed by SmartPLS. The research result on this paper shows Green IT applications usage positively affects the firm's competitive advantage and it is positively affected by perceived usefulness, subjective norm, and organizational culture. The result is also supported by the related themes of the firm's annual reports for the recent years and the various respondents' related positive opinions. Only perceived risk is not proven that it negatively affects Green IT applications usage at the firm. This paper may be used as a reference for the firm's stakeholders to view Green IT applications usage as the firm's important asset for developing the firm's competitive advantage strategy.
机译：由于技术（IT）增长的负面影响，绿色IT是一个关于明智，高效和环保地使用或采用技术（IT）的概念。有一些有关绿色IT应用程序的示例，该组织（公司）将其用作其业务流程的支持工具，例如无纸化办公室（PLO），电子会议，远程系统和云计算。尽管绿色IT应用程序用作组织业务流程的支持工具，但其战略优势仍然未知。因此，本文的研究旨在分析绿色IT应用在企业竞争优势战略中的应用。本文以PT为例。 XYZ，一家印度尼西亚电信公司。问卷用作本文的研究工具，用于在公司的IT部门收集研究数据，并通过SmartPLS对数据进行分析。本文的研究结果表明，绿色IT应用程序的使用对公司的竞争优势产生积极影响，而其感知的有用性，主观规范和组织文化则对它产生积极影响。该结果也得到了公司近年来年度报告的相关主题以及各受访者的相关积极观点的支持。尚未证明只有感知到的风险会对公司的绿色IT应用程序使用产生负面影响。本文可作为公司利益相关者将绿色IT应用程序使用作为公司制定公司竞争优势战略的重要资产的参考。

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