How online reviews affect consumers in mobile APP store: A conceptual framework based on elaboration likelihood model

机译：在线评论如何影响移动APP商店中的消费者：基于精细化可能性模型的概念框架

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With the development of mobile Internet and the information technology, mobile APP is closely linked with people' s life. However, it seriously hinders the user to find a required APP that quantity overload and homogenization of APP in mobile application store. Based on the Elaboration Likelihood Model, this article has explored the effects of online reviews on APP discoverability under different degree of involvement. It is concluded that the quality of online reviews has a great influence on APP discoverability when the degree of user involvement is high, while the degree of user involvement is low, the quantity of online reviews has a great influence. This study fills up the shortcomings of the research on online reviews to APP discoverability. At the same time, this paper makes recommendations to the application store and the developers for improving APP discoverability, and to promote the continuous development of the application market.

机译：随着移动互联网和信息技术的发展，移动APP与人们的生活息息相关。但是，这严重阻碍了用户在移动应用商店中找到所需的APP，从而导致APP数量过多和同质化。基于细化可能性模型，本文探讨了在不同程度的参与下在线评论对APP可发现性的影响。结论是，当用户参与度高时，在线评论的质量对APP的可发现性有很大的影响，而当用户参与度低时，在线评论的数量则具有很大的影响。这项研究填补了在线评论对APP可发现性研究的缺陷。同时，本文向应用商店和开发人员提出建议，以提高APP的可发现性，并促进应用市场的持续发展。

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《2017 3rd International Conference on Information Management》|2017年|258-261|共4页
会议地点 Chengdu(CN)
作者
Zhuoyi Ren; Ling Jiang; Chuan Pang;
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作者单位

School of Business, Macau University of Science and Technology, Macau, China;

School of Business, Macau University of Science and Technology, Macau, China;

School of Business, Macau University of Science and Technology, Macau, China;

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原文格式 PDF
正文语种 eng
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关键词
Mobile communication; Internet; Information processing; Mouth; Business; Mobile computing; Mobile applications;

机译：移动通信;互联网;信息处理;口;业务;移动计算;移动应用;

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4. How online reviews affect consumers in mobile APP store: A conceptual framework based on elaboration likelihood model [C] . Zhuoyi Ren, Ling Jiang, Chuan Pang International Conference on Information Management . 2017

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7. The Research of Mobile Application Stores Download Intention Based on Online Reviews [O] . 李晓薇 2015

机译：基于在线评论的移动应用商店下载意图研究

How online reviews affect consumers in mobile APP store: A conceptual framework based on elaboration likelihood model

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