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首页> 外文会议>30th annual national conference of the American Society for Engineering Management 2009 >QUANTIFYING PRODUCT COLOR PREFERENCE IN A UTILITY FUNCTION
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QUANTIFYING PRODUCT COLOR PREFERENCE IN A UTILITY FUNCTION

机译：在实用程序功能中对产品颜色偏好进行量化

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摘要

This paper describes the successful first steps towards developing a mathematical system to represent color preferences based on a widely used numerical color model such as the additive RGB (red, green, blue) model used in digital media or the subtractive CMYK (cyan, magenta, yellow, black) model used in print.rnIn this study, the RGB model was used as the basis for representing students' preferences for backpack colors. Design of experiments was used to construct a 25 question choice-based survey which was administered online to 10 college-aged students. A cubic utility function was developed for each respondent using Luce's Axiom of Choice to calculate partworth utility values.rnEight out of the nine students who completed the follow-up survey chose the backpack color predicted by the utility function to be their favorite, though the model did not produce any student's overall favorite color. These results suggest that this system for determining and representing individual color preferences is valid, though not yet fully complete.
机译：本文介绍了基于广泛使用的数字颜色模型（例如用于数字媒体的加性RGB（红色，绿色，蓝色）模型或减法CMYK（青色，品红色，黄色，黑色）模型用于打印。在这项研究中，RGB模型被用作代表学生对背包颜色的偏好的基础。实验设计被用来构建一个基于25个问题选择的调查，该调查被在线管理给10个大学生。使用Luce的选择公理为每个受访者开发了三次效用函数，以计算零件价值的效用值.rn在完成后续调查的9名学生中，有八名选择了效用函数预测的背包颜色作为他们的最爱，尽管该模型没有产生任何学生总体喜欢的颜色。这些结果表明，用于确定和表示单个颜色偏好的系统是有效的，尽管尚未完全完善。

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