MANAGEMENT STRATEGY FOR THE INDIAN MARKET: A U.S. PERSPECTIVE

机译：印度市场的管理策略：美国的观点

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With globalization spreading its roots into every country, people from various countries are working together, and trying to understand cultural differences between organizations in different nations. This research deals with the concepts of cultural diversity, economic, intercultural, and organizational differences between the U.S. and India which will help assist American companies wishing to operate in India. In order to understand these cultural differences in a practical manner, this research analyzes a case study of the McDonald's food chain launch in India; its progress over the last few years, and its adaptation to a new society by being culturally sensitive. Finally, a roadmap and suggested improvements that McDonald's should consider if it is to continue its success in India will be outlined based on survey results from 459 Indian customers.

机译：随着全球化的根源深入到每个国家，来自各个国家的人们正在共同努力，并试图了解不同国家的组织之间的文化差异。这项研究涉及美国和印度之间的文化多样性，经济，文化间和组织差异的概念，这将有助于协助希望在印度开展业务的美国公司。为了以实际的方式理解这些文化差异，本研究分析了麦当劳在印度食物链的启动情况。它在过去几年中取得的进步，以及通过对文化的敏感性而适应了新社会。最后，将根据459位印度客户的调查结果，概述麦当劳是否应该继续在印度取得成功的路线图和建议的改进措施。

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来源
《30th annual national conference of the American Society for Engineering Management 2009》|2009年|P.246-251|共6页
会议地点 Springfield MO(US);Springfield MO(US)
作者
Karuna Vemulapalli; Benjamin Duke Dow; Susan L. Murray; William Daughton;
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作者单位

Missouri University of Science and Technology;

rnMissouri University of Science and Technology;

rnMissouri University of Science and Technology;

rnMissouri University of Science and Technology;

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会议组织
原文格式 PDF
正文语种 eng
中图分类管理学;
关键词
culture; management strategy; india; McDonald's; fast food;

机译：文化;管理策略；印度;麦当劳快餐;

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MANAGEMENT STRATEGY FOR THE INDIAN MARKET: A U.S. PERSPECTIVE

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