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首页> 外文会议>4th International Symposium on Soft Science Innovation Nation：Theory and Practice（第四届软科学国际研讨会） >Present Situation, Difficulties and Solutions to the Innovation of China's Media Industry
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Present Situation, Difficulties and Solutions to the Innovation of China's Media Industry

机译：中国媒体产业创新的现状，困难与对策

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摘要

The innovation of Media Industry recently is very noticeable. Based on a global investigation of the existing press, broadcasting and TV industries in China, this paper probes into the innovation of the country's Media Industry, summarizes its recent innovative achievements, points out the difficulties Media Industry has encountered in the innovation and suggestions the new ways of innovating: ① The breakthrough innovation in theories under the condition of insisting on emancipating the mind. The government is the leading role of institution innovation of Media Industry. Therefore, it should provide an effective innovating system to support the media enterprises in market, accordance with the Constitution.②The entrepreneurship of media enterprises. They should conduct a market-oriented management innovation and abide by market rules.③Media enterprises should adapt to the changes of broadcast technologies and environment. They should orient the innovation toward the development of digital broadcast technologies and new media.
机译：媒体行业的创新最近非常引人注目。在对中国现有的广播电视业进行全球调查的基础上，本文对中国媒体产业的创新进行了探讨，总结了其近期的创新成果，指出了媒体产业在创新中遇到的困难并提出了新的建议。创新方式：①在坚持解放思想的条件下进行理论上的突破性创新。政府是媒体产业制度创新的主导力量。因此，应根据《宪法》提供有效的创新体系，以支持媒体企业进入市场。②媒体企业的创业精神。应当进行市场化管理创新，遵守市场规则。③传媒企业要适应广播技术和环境的变化。他们应将创新导向数字广播技术和新媒体的发展。

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