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首页> 外文会议>5th IEEE International Conference on Management of Innovation and Technolog >The awareness-motivation-capability approach to the cooperation relationships between franchisers and franchisees: The case of laundry business franchise system
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The awareness-motivation-capability approach to the cooperation relationships between franchisers and franchisees: The case of laundry business franchise system

机译：加盟商与加盟商之间合作关系的意识-动机-能力方法：以洗衣店特许经营系统为例

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Adopting the awareness-motivation-capability (AMC) approach to advancing the understanding of franchiser-franchisee (F-F) relationships, this study explores the competitive dynamics of franchising relationships in service business from franchisees' perspective. Most of previous research in this line use resource scarcity and agency theory from franchisers' point of view. We propose that the overall performance of a franchising service business is well connected with the cooperative quality of F-F relationships, which in turn are highly influenced by the awareness, motivation, and capability of franchisees. From an in-depth field investigation of a renowned laundry-service of 25 franchisees for 18 months, we identified five categories of franchisees resulted from different degrees of AMC. Our results show that adaptive managerial systems and productive interaction are keys to coping with five types of good F-F relationships. We systematically identify the five types in our results.
机译：本研究采用意识-动机-能力（AMC）方法来增进对加盟商-加盟商（F-F）关系的理解，从加盟商的角度探讨了服务业务中的加盟关系的竞争动态。从特许经营者的角度来看，该领域中的大多数先前研究都使用资源稀缺性和代理理论。我们建议，特许经营服务业务的整体绩效与F-F关系的合作质量紧密相关，而F-F关系的合作质量又受特许经营者的意识，动机和能力的强烈影响。通过对著名的25家加盟商的洗衣服务进行18个月的深入现场调查，我们确定了五类来自不同程度的AMC的加盟商。我们的结果表明，适应性管理系统和生产性互动是应对五种良好F-F关系的关键。我们系统地确定结果中的五种类型。

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