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首页> 外文会议>6th Nordic conference on human-computer interaction 2010 >Empirical Investigation of Web Design Attributes Affecting Brand Perception
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Empirical Investigation of Web Design Attributes Affecting Brand Perception

机译：Web设计属性影响品牌认知度的实证研究

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摘要

The web has become a mainstream communication tool used by companies, institutions, celebrities, and politicians to establish, reinforce, or repurpose their brand, almost bypassing more conventional branding media. In this scenario, understanding the effects of the different design qualities of a website on users' attitude towards the brand is of major importance. This paper contributes to the exploration of this issue by presenting a wide empirical study that investigates the degree to which users' perception of a brand is affected by different design aspects of a website, namely usability, aesthetics, and communicability. The results of this multidimensional analysis have implications on HCI research and practice, as they provide empirically founded guidelines to prioritize design choices in relationship to branding goals.
机译：网络已经成为公司，机构，名人和政客用来建立，加强或重新设定其品牌的主流交流工具，几乎绕开了更多传统的品牌媒体。在这种情况下，了解网站的不同设计质量对用户对品牌态度的影响至关重要。本文通过提出广泛的实证研究为调查该问题做出了贡献，该研究调查了用户对品牌认知的程度受网站的不同设计方面（如可用性，美观性和可沟通性）的影响。多维分析的结果对HCI研究和实践具有影响，因为它们提供了根据经验建立的指导方针，以便根据品牌目标优先考虑设计选择。

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  • 来源
  • 会议地点 Reykjavik(IC);Reykjavik(IC)
  • 作者

    Franca Garzotto; Fabio Sorce; Davide Bolchini; Tao Yang;

  • 作者单位

    Politecnico di Milano Departments of Electronics and Information Via Ponzio 34/A 20133 Milano, Italy;

    Politecnico di Milano Departments of Electronics and Information Via Ponzio 34/A 20133 Milano, Italy;

    Indiana University School of Informatics - Indianapolis 535 W Michigan St. 46202 Indianapolis IN U.S.A;

    Indiana University School of Informatics - Indianapolis 535 W Michigan St. 46202 Indianapolis IN U.S.A;

  • 会议组织
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 人机学;
  • 关键词

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