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Promotional Forecasting Based on Promotional Indexes in Yoghurt Production

机译：基于促销指标的酸奶生产促销预测

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摘要

Promotional forecasting represents an essential part of effective demand planning in enterprises. However, in the fresh food industry, companies demand planning is complicated due to the short product shelf life, but also due to the pressure from the side of retailers on shortening the delivery time and unwillingness to provide information about future requirements and shopping behaviour of the final consumers. This paper deals with an analysis of the influence of promotions on the sales and with the possibilities of promotional forecasting in a selected fresh food industry enterprise. On the basis of a time series analysis, the paper proposes a forecasting model based on promotional indexes, utilization of which for promotional forecasting can bring a significant forecast accuracy improvement.
机译：促销预测是企业有效需求计划的重要组成部分。但是，在新鲜食品行业中，由于产品保质期短，而且由于零售商方面要求缩短交货时间以及不愿提供有关食品的未来要求和购物行为的信息，公司的需求计划很复杂。最终消费者。本文分析了促销对销售的影响以及在选定的新鲜食品行业企业中进行促销预测的可能性。在时间序列分析的基础上，提出了一种基于促销指标的预测模型，将其用于促销预测可以显着提高预测准确性。

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