Approaches to organic produce market segmentation

机译：有机农产品市场细分的方法

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The marked growth in the demand for organic produce places the significance of consumers for the future development of the organic produce market into the forefront. As a part of strategic marketing, market segmentation is one of the required steps enabling the marketing process management. More often than not, the results of empirical research related to market segmentation, attempting to present the profile of an organic produce consumer, are incoherent and contradictory. Reasons for these discrepancies, and the authors' proposal on how to approach the organic produce market segmentation are discussed in this article.

机译：有机产品需求的显着增长使消费者对于有机产品市场的未来发展具有重要意义。作为战略营销的一部分，市场细分是实现营销过程管理的必要步骤之一。与市场细分相关的实证研究结果往往不连贯且相互矛盾，这些结果试图表明有机农产品消费者的形象。本文讨论了这些差异的原因，以及作者对如何进行有机农产品市场细分的建议。

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来源
《Advances in economics, risk management, political and law science》|2012年|224-228|共5页
会议地点 Zlin(CZ)
作者
NENAD DJOKIC; SUZANA SALAI; INES MESAROS;
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作者单位

Higher School of Professional Business Studies Vladimira Perica-Valtera 4, Novi Sad SERBIA;

Faculty of Economics Subotica University of Novi Sad Segedinski put 9-11, Subotica SERBIA;

Faculty of Economics Subotica University of Novi Sad Segedinski put 9-11, Subotica SERBIA;

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原文格式 PDF
正文语种 eng
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关键词
organic produce market segmentation; criteria for market segmentation; organic produce consumers;

机译：有机农产品市场细分；市场细分标准；有机农产品的消费者;

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1. Understanding heterogeneity among elderly consumers: an evaluation of segmentation approaches in the functional food market. [J] . Zanden L. D. T. van der, Kleef E. van, Wijk R. A. de, Nutrition Research Reviews . 2014,第1期

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2. Microbial Contamination of Organically and Conventionally Produced Fresh Vegetable Salads and Herbs from Retail Markets in Southwest Germany [J] . Becker Biserka, Stoll Dominic, Schulz Patrick, Foodborne pathogens and disease . 2019,第4期

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3. Cadmium and lead in organically produced foodstuffs from the Greek market [J] . S. Karavoltsos, A. Sakellari, M. Dassenakis, Food Chemistry . 2008,第2期

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4. Lost in segmentation: Three approaches for speechon-speech detection in consumer-produced videos [C] . Elizalde Benjamin, Friedland Gerald IEEE International Conference on Multimedia and Expo . 2013

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5. A product segmentation approach and its relationship to customer segmentation approaches and recommendation system approaches [D] . Godfrey, Andrea Lynn. 2007

机译：产品细分方法及其与客户细分方法和推荐系统方法的关系
6. Market Assessment and Development for Organically Grown Produce in Armenia [O] . Urutyan Vardan E. 100

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7. Marketing Public Transit: Consumer Behavior, Market Segmentation, and Low Capital Marketing Approaches [R] . Surti, V. H. 1981

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Approaches to organic produce market segmentation

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