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The Study of CRM Strategy implementation in Commercial Bank of China

机译：中国商业银行客户关系管理战略实施研究

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摘要

With our country's WTO entry and opening of the financial markets, banking industry will be sure to be faced with drastic competition from foreign banks. Foreign banks have apparent competitive advantages over native banks in such aspects as capital, technology, operation, management and innovation. Especially, foreign banks have abundant experience in CRM. Up till now, commercial banks of china are in their first step on implementing CRM. To establish competitive advantage, native banks must change their operation idea and reinforce the construction of CRM. This paper analyzes CRM implementation characteristics of commercial bank in China, and put forward a new CRM strategy system of commercial bank. In addition, this paper also analyzes some CRM implementation problems deserve attention.
机译：随着我国加入世界贸易组织和金融市场的开放，银行业必将面临外国银行的激烈竞争。外资银行在资本，技术，运营，管理和创新等方面均比本土银行具有明显的竞争优势。特别是，外国银行在CRM方面拥有丰富的经验。到目前为止，中国的商业银行正在实施CRM的第一步。为了建立竞争优势，本土银行必须改变其经营理念，并加强客户关系管理的建设。分析了我国商业银行CRM实施的特点，提出了一种新型的商业银行CRM战略体系。另外，本文还分析了一些CRM实施中值得关注的问题。

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