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The Study on Data Mining to CRM Based on Rough Set

机译:基于粗糙集的CRM数据挖掘研究

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The key of competition is a corporation can satisfy the client's requirement, it makes the CRM turn into the focus of the development, research of CRM based on data mining is become a pop in this correlative domain. The concept, character and basal effects of CRM, research of data mining with CRM are introduced. In the Data Mining technology, Rough Set Theory is introduced. At present, knowledge reduction and decision rule mining in decision are the research hotspots. With heuristic information, minimal decision rule acquirement based on Rough Set Theory is researched. Finally, an example is used to verify the effectiveness and feasibility of this method.
机译:竞争的关键是企业能够满足客户的需求,这使得CRM成为发展的重点,基于数据挖掘的CRM研究成为这一相关领域的流行。介绍了CRM的概念,特征和基础效果,以及CRM数据挖掘的研究。在数据挖掘技术中,引入了粗糙集理论。目前,决策中的知识约简和决策规则挖掘是研究的热点。利用启发式信息,研究了基于粗糙集理论的最小决策规则获取方法。最后,通过实例验证了该方法的有效性和可行性。

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