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A REVIEW OF MARKET ADOPTION MODELS FOR THE INFORMATION SYSTEMS INDUSTRY

机译:信息系统行业的市场适应模型综述

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摘要

The information systems industry has one of the markets with a challenge in the effectiveness of product development since new product failures are a significant problem. The high failure rates associated with information system projects, despite advances in techniques for information technology development, suggest that organizations need to improve their ability to identify and to manage associated risks. Therefore, modeling and forecasting the market adoption of information system products are important. This study reviews several aggregate diffusion models that are extensions of the Bass Model, and gives comparative results focusing on the information systems industry.
机译:信息系统行业是产品开发效率方面面临挑战的市场之一,因为新产品故障​​是一个重大问题。尽管信息技术开发技术有所进步,但与信息系统项目相关的高失败率表明,组织需要提高识别和管理相关风险的能力。因此,对信息系统产品的市场采用情况进行建模和预测很重要。这项研究回顾了作为Bass模型扩展的几个聚合扩散模型,并给出了以信息系统行业为重点的比较结果。

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