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Mobile marketing in Czech Republic focused on corporate mobile marketing

机译：捷克共和国的移动营销专注于企业移动营销

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This paper contains a brief view on Mobile marketing in Czech republic.rnMobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing is divided on telemarketing, e-mail marketing and SMS (MMS) marketing. Theories are motivated by findings of marketing researches (supported by the grant no. 402/08/1046 "Models of firms with mobile oriented architecture" of Czech Science Foundation, STEM/MARK agency [11] and last but not least MEDIARESEARCH agency [10]) and corresponding literature [1, 2, 3, 4, 5, 6].rnThis paper implies that czech customers fear of telemarketing and gives a chance to change it by law-abiding, ethic code application and new accesses.
机译：本文简要介绍了捷克共和国的移动营销。rn移动营销是一套使组织能够通过任何移动设备或网络以互动且相关的方式与受众进行交流和互动的做法。移动营销分为电话营销，电子邮件营销和SMS（MMS）营销。理论是由市场营销研究的结果激发的（由捷克科学基金会，STEM / MARK机构[11]和最后但并非最不重要的MEDIARESEARCH机构[10]授予编号402/08/1046的“具有移动导向架构的公司模型”支持） ]）和相应的文献[1,2,3,4,5,6]。本文暗示捷克客户担心电话推销，并提供了通过遵守法律，遵守道德规范和新的访问方式对其进行更改的机会。

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