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LeadsRobot: A Sales Leads Generation Robot Based on Big Data Analytics

机译：LeadsRobot：基于大数据分析的销售线索生成机器人

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摘要

Sale leads are the essential concern of salesman and marketing staffs, who may seek them in blindly searching by using search engine in a substantial of online information. Unfortunately, it is tricky to extract useful and valuable leads from such huge online data. To address this issue, in this paper, we present a leads generation robot-LeadsRobot, which is a software enabled robot. It can intelligently understand the requirements of leads for salesman and then automatically mine the leads from web big data to recommend them to salesman. A robot architecture is devised with service based technologies, it can accomplish the automatic understanding, crawling, analysis and recommendation. To achieve the task, we use automatic web crawling to gain the raw data from web data. Natural language processing is employed for extract leads from them, then intelligence recommendation is proceeded for salesman via word2vec based text analysis. Finally we demonstrate our proposed robot in a real application case and evaluate performance of system to show its efficiency and effectiveness.
机译：销售线索是业务员和市场营销人员的基本关注点，他们可能会通过使用大量在线信息中的搜索引擎在盲目搜索中寻找他们。不幸的是，从如此庞大的在线数据中提取有用和有价值的潜在客户非常棘手。为了解决这个问题，在本文中，我们提出了一个潜在客户生成机器人-LeadsRobot，它是一种支持软件的机器人。它可以智能地了解销售人员的潜在客户需求，然后自动从网络大数据中挖掘潜在客户，以将其推荐给销售人员。采用基于服务的技术设计的机器人体系结构可以完成自动理解，爬网，分析和推荐。为了完成此任务，我们使用自动Web爬网从Web数据中获取原始数据。采用自然语言处理从中提取线索，然后通过基于word2vec的文本分析为推销员进行情报推荐。最后，我们在实际的应用案例中演示了我们提出的机器人，并评估了系统性能以显示其效率和有效性。

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  • 来源
    《Big data - BigData 2018》|2018年|277-290|共14页
  • 会议地点 Seattle(US)
  • 作者

    Jing Zeng; Jin Che; Chunxiao Xing; Liang-Jie Zhang;

  • 作者单位

    Research Institute of Web Information, Tsinghua University, Beijing, China,Kingdee International Software Incorporation, Shenzhen, China,National Engineering Research Center for Supporting Software of Enterprise Internet Services, Shenzhen, China;

    Kingdee International Software Incorporation, Shenzhen, China;

    Research Institute of Web Information, Tsinghua University, Beijing, China;

    Kingdee International Software Incorporation, Shenzhen, China,National Engineering Research Center for Supporting Software of Enterprise Internet Services, Shenzhen, China;

  • 会议组织
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Sale leads; NLP; Big data; Robot;

    机译：销售线索； NLP；大数据;机器人;

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