The Patronage Reasons of Supermarkets' Consumers in China and Difference Analysis on Demographic Characteristics

机译：中国超市消费者光顾的原因及人口特征差异分析

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摘要

This article finds that there are four main reasons which are shopping environment, perceived convenience, merchandise awareness and service evaluation influence patronage of supermarkets' consumers in China by analysis of questionnaire and analyzes on the similarities and differences of different characteristics of demography. It shows that consumers of different ages don't have significant differences in patronage reasons. However, consumers of different ages and different monthly household income have significant differences in shopping environment. It also shows that consumers in different districts have different choice standards in supermarkets.

机译：通过问卷调查和人口统计学不同特征的异同，发现购物环境，感知便利，商品意识和服务评价影响中国超市消费者光顾的主要原因有四个。结果表明，不同年龄的消费者在光顾原因上没有显着差异。但是，不同年龄和不同家庭月收入的消费者在购物环境上有很大差异。这也表明，不同地区的消费者在超市的选择标准不同。

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来源
《E-Business and Information System Security, 2009. EBISS '09》|2009年|1-5|共5页
会议地点 Wuhan(CN);Wuhan(CN)
作者
Junwu Chai; Xuemei Zhou;
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作者单位

Sch. of Manage. Econ., Univ. of Electron. Sci. Technol. of China, Chengdu, China;

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关键词
consumer behaviour; customer services; demography; retailing; China; demographic characteristics; difference analysis; household income; merchandise awareness; patronage reason; perceived convenience; service evaluation; shopping environment; supermarket consumer;

机译：消费者行为;客户服务;人口统计学;零售;中国;人口统计学特征;差异分析;家庭收入;商品意识;顾客原因;感知便利;服务评估;购物环境;超市消费者;

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The Patronage Reasons of Supermarkets' Consumers in China and Difference Analysis on Demographic Characteristics

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