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5th International Workshop on Business Process Management and Social Software (BPMS2 2012)

机译：第五届业务流程管理和社交软件国际研讨会（BPMS2 2012）

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Social software1 is a new paradigm that is spreading quickly in society, organizations, and economics. Social software has created a multitude of success stories such as wikipedia.org. Therefore, more and more enterprises regard social software as a means for further improvement of their business processes and business models. For example, they integrate their customers into product development by using blogs to capture ideas for new products and features. Thus, business processes have to be adapted to new communication patterns between customers and the enterprise: for example, the communication with the customer is increasingly a bi-directional communication with the customer and among the customers. Social software also offers new possibilities to enhance business processes by improving the exchange of knowledge and information, to speed up decisions, etc.
机译：社交软件1是一种新的范例，正在社会，组织和经济学中迅速传播。社交软件创造了许多成功案例，例如Wikipedia.org。因此，越来越多的企业将社交软件视为进一步改进其业务流程和业务模型的一种手段。例如，他们通过使用博客来捕获有关新产品和功能的想法，从而将其客户集成到产品开发中。因此，业务流程必须适应客户与企业之间的新通信模式：例如，与客户的通信越来越多地是与客户以及客户之间的双向通信。社交软件还提供了通过改进知识和信息的交换，加快决策等来增强业务流程的新可能性。

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