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Customer Orientation Behaviors of Frontline Employees: Moderating Roles of Emotional Intelligence

机译:一线员工的客户导向行为:情绪智力的调节作用

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Customer orientation behavior of frontline employees is an important issue in service industries. This research investigates 520 frontline employees of six life insurance companies in Taiwan. The researchers examine the relationships among job satisfaction, job involvement, job stress and customer orientation behaviors. The moderating roles of emotional intelligence are discussed in depth. The results are as follows: First, both job satisfaction and job involvement positively influence customer orientation behaviors, and job stress negatively influences customer orientation behaviors. Second, emotional intelligence moderates the relationship between job stress and customer orientation behaviors.
机译:一线员工的客户导向行为是服务行业的重要问题。这项研究调查了台湾六家人寿保险公司的520名一线员工。研究人员检查了工作满意度,工作参与度,工作压力和客户导向行为之间的关系。情绪智力的调节作用被深入讨论。结果如下:首先,工作满意度和工作参与度都对客户导向行为产生积极影响,工作压力对客户导向行为产生负面影响。其次,情商减轻了工作压力和客户导向行为之间的关系。

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