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首页> 外文会议>Conference on BPF British Plastics Federation Compsites 2000 >BPF Composites Congress 2000 New Products to Meet the Demands of the New Miliennium
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BPF Composites Congress 2000 New Products to Meet the Demands of the New Miliennium

机译：BPF Composites Congress 2000满足新千年需求的新产品

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摘要

It is widely acknowledged that new products are a means to secure differential advantage facilitating increased sales and improved margins. Successful new product introduction is essential in developing competitive strength. Cray Valley employ a flexible new product process respecting recognised critical success factors to ensure the efficacy of its technical and marketing efforts. An orientation to incremental product improvements is employed consistent with the mature status of the structural resins sector. New product strategy embraces the following: 1. Incremental product improvement 2. Securing important and relevant user benefits 3. A focus on cost issues internal & external) 4. Addressing legislative concerns 5. Solutions to current product limitations This paper will consider four new product developments in this context, which have recently been brought to market.
机译：众所周知，新产品是确保差异优势，促进销售增长和利润提高的一种手段。成功推出新产品对于增强竞争力至关重要。克雷谷（Cray Valley）采用了灵活的新产品流程，同时尊重公认的关键成功因素，以确保其技术和营销工作的有效性。与结构树脂领域的成熟状态相一致，采用了逐步改进产品的方针。新产品策略包括以下内容：1.增量产品改进2.确保重要和相关的用户利益3.着眼于内部和外部的成本问题）4.解决法律问题5.解决当前产品限制的方法本文将考虑四个新产品在这种情况下的发展，最近已投放市场。

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