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首页> 外文会议>Decision Sciences Institute annual meeting >Crafting a Persuasive Crowdfunding Campaign: The Effect of Big-5 Language Style on Crowdfunding Success
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Crafting a Persuasive Crowdfunding Campaign: The Effect of Big-5 Language Style on Crowdfunding Success

机译：进行有说服力的众筹活动：五种语言风格对众筹成功的影响

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摘要

Crowdfunding platforms allow individuals to pitch an idea for a new product or service to the public in an attempt to obtain funding. Kickstarter is the most well-known example and it has exploded in popularity over the last few years. However, many of the projects pitched on Kickstarter do not successfully obtain funding. Using the five factor model personality model and IBM's Watson platform, we analyze the text of the project description and statement of risk of campaigns in the technology category of Kickstarter. We explore how the campaign description and video characteristics affect the successful obtainment of funding.
机译：众筹平台允许个人向公众宣传新产品或服务的想法，以寻求资金。 Kickstarter是最著名的示例，并且在最近几年中它已迅速普及。但是，许多在Kickstarter上进行的项目并未成功获得资金。使用五因素模型人格模型和IBM的Watson平台，我们在Kickstarter的技术类别中分析了项目描述的文本和活动的风险声明。我们探讨了广告系列说明和视频特征如何影响成功获得资金。

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