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Chapter 24 Vendors' Design Capabilities Enabler Towards Proton Internationalization Strategy

机译：第24章面向质子国际化战略的供应商设计能力推动力

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摘要

The Malaysian automotive market is about to reach saturation point at 700,000 to 800,000 output units [1]. The total vehicle sales in Malaysia for 2010 has already reached 605,156 units and is expected to grow about 1% to 1.3% in the following years [2]. All national automakers are urged to penetrate overseas markets. According to a survey conducted by the American Management Association has ranked quality control and research and development (R&D)/PD are in the top important area of focus in the attempt to compete in the global market [3].
机译：马来西亚的汽车市场将达到700,000至800,000辆的饱和点[1]。马来西亚在2010年的汽车总销量已达到605,156辆，预计在接下来的几年中将增长约1％至1.3％[2]。敦促所有国内汽车制造商进入海外市场。根据美国管理协会进行的一项调查，将质量控制和研发（PD）列为试图在全球市场竞争中最重要的重点领域[3]。

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  • 来源
  • 会议地点 London(GB);London(GB);London(GB)
  • 作者

    Ana Sakura Zainal Abidin; Rosnah Mohd. Yusuff; Nooh Abu Bakar; Mohd. Azni Awi; Norzima Zulkifli; Rasli Muslimen;

  • 作者单位

    Department of Mechanical and Manufacturing Engineering, Faculty of Engineering, Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia;

    Department of Mechanical and Manufacturing Engineering, Faculty of Engineering,Universiti Putra Malaysia, Selangor, UPM Serdang 43400, Malaysia;

    School of Graduate Studies, UTM International Campus, Jalan Semarak, Kuala Lumpur, Malaysia;

    Group Procurement, Perusahaan Otomobil Nasional Sdn. Bhd., Batu 3,40918 Selangor, Malaysia;

    Department of Mechanical and Manufacturing Engineering, Faculty of Engineering,Universiti Putra Malaysia, Selangor, UPM Serdang 43400, Malaysia;

    Department of Mechanical and Manufacturing Engineering, Faculty of Engineering, Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia;

  • 会议组织
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 电气化、电能应用;电气化、电能应用;
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