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首页> 外文会议>Environmentally Conscious Manufacturing VI; Proceedings of SPIE-The International Society for Optical Engineering; vol.6385 >Effective Marketing of a Closed-Loop Supply Chain Network: A Fuzzy QFD Approach
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Effective Marketing of a Closed-Loop Supply Chain Network: A Fuzzy QFD Approach

机译：闭环供应链网络的有效营销：模糊QFD方法

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摘要

Both consumer and government concerns for the environment are driving many original equipment manufacturers (OEM) to engage in additional series of activities stemming from the reverse supply chain. The combination of forward/traditional supply chain and reverse supply chain forms the closed-loop supply chain. Apart from its efficient design, the success of a closed-loop supply chain network depends on its marketing strategy as well. Hence, it is important that the planned marketing strategy be evaluated with respect to the drivers of public participation in the network. To this end, we identify the important drivers of public participation and propose a fuzzy Quality Function Deployment based methodology and method of total preferences to evaluate the marketing strategy of a closed-loop supply chain with respect to those drivers. A numerical example is considered to illustrate the methodology.
机译：消费者和政府对环境的关注都在驱使许多原始设备制造商（OEM）进行反向供应链带来的其他一系列活动。正向/传统供应链和反向供应链的结合形成了闭环供应链。除了其高效的设计之外，闭环供应链网络的成功还取决于其营销策略。因此，重要的是要根据公众参与网络的驱动因素来评估计划的营销策略。为此，我们确定了公众参与的重要驱动因素，并提出了一种基于模糊质量功能展开的总偏好的方法和方法，以针对这些驱动因素评估闭环供应链的营销策略。考虑一个数值示例来说明该方法。

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