Studying B2C E-commerce Consumer Trust Index

机译：研究B2C电子商务消费者信任指数

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E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch and electronic systems with which they have no previous experience. This paper describes how to analyze the consumer online trust based on structural equation modeling (SEM). This paper puts forward a consumer online trust index model and discusses how to analyze the variables which influence the consumer online trust.

机译：电子商务的成功，特别是在企业对消费者领域，在一定程度上取决于消费者是否信任卖家或他们看不见或触摸的产品以及他们以前没有经验的电子系统。本文介绍了如何基于结构方程模型（SEM）分析消费者在线信任度。提出了消费者在线信任指数模型，并探讨了如何分析影响消费者在线信任的变量。

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来源
《Fifth Wuhan International Conference on E-Business: Integration and Innovation through Measurement and Management vol.1》|2006年|837-840|共4页
会议地点 Wuhan(CN)
作者
Chuanmei Wang; Hengqing Tong; Yaobin Lu;
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作者单位

School of Management, Huazhong University of Science and Technology, Wuhan 430074, China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类商业企业组织与管理;计算技术、计算机技术;
关键词
online trust; structural equation modeling (SEM); E-commerce;

机译：在线信任；结构方程模型（SEM）；电子商务;

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1. The effect of web communities on consumers' initial trust in B2C e-commerce websites [J] . Malaika Brengman, Farhod P. Karimov Management research review . 2012,第9期

机译：网络社区对消费者最初对B2C电子商务网站的信任的影响
2. Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services [J] . David Gefen, Detmar W. Straub Omega . 2004,第6期

机译：消费者对B2C电子商务的信任和社会存在的重要性：电子产品和电子服务的实验
3. Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust [J] . DONGMIN KIM, IZAK BENBASAT Journal of management information systems . 2010,第3期

机译：B2C电子商务中的信任保证论点：内容，来源和价格对信任的影响
4. An Empirical Study on Consumer Trust in B2C e-Commerce in China [C] . Bao Yujie, Li Yan, Meng Xin, 2011 International Conference on Management and Service Science . 2011

机译：中国B2C电子商务中消费者信任度的实证研究
5. Initial trust formation in B2C e-commerce: The effects of social influence and artifacts of institutional trust and social presence on willingness to provide personal information online. [D] . Sinclaire, Jollean K. 2007

机译：B2C电子商务中的初始信任形成：社会影响力以及机构信任和社会存在感对在线提供个人信息的意愿的影响。
6. Understanding E-Commerce Consumers’ Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism [O] . Hyeon Gyu Jeon, Cheong Kim, Jungwoo Lee, 2021

机译：了解电子商务消费者的重复购买意图：信任转移的作用和神经质的调节效果
7. Determinants of trust in B2C e-commerce and their relationship with consumer online trust [O] . Ismaila Bojang, Maxim A. Medvedev, Kamen B. Spasov, 2017

机译：B2C电子商务信任的决定因素及其与消费者在线信任的关系

Studying B2C E-commerce Consumer Trust Index

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