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首页> 外文会议>Fifth Wuhan International Conference on E-Business: Integration and Innovation through Measurement and Management vol.1 >The Impact of Online Reverse Auctions on Buyer-Supplier Relationships: An Empirical Study
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The Impact of Online Reverse Auctions on Buyer-Supplier Relationships: An Empirical Study

机译：在线反向拍卖对买卖双方关系的影响：一项实证研究

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摘要

Ased on a questionnaire survey, this article examines the impact of online reverse auctions (ORA) on buyer-supplier relationships, analyzing primarily the buyer and supplier's perspectives on ORA. The analysis and results show that the decision priority for buyers using ORA are increasing supplier competitiveness, reducing procurement cost, offering a transparent transactional platform, getting prompt market information, increasing sourcing resources, increasing purchasing productivity. And restructuring sales profit, generating new partnership, increasing business opportunities, getting a transparent transactional platform, increasing purchasing productivity, getting prompt competitive information are the priority for suppliers to supporting ORA. It also finds that if a fully communication done with participated suppliers before and after the auction, ORA can be a procurement process improvement tool instead of a price weapon to ruin a long-term buyer-supplier partnership.
机译：根据问卷调查，本文研究了在线反向拍卖（ORA）对买卖双方关系的影响，主要分析了买卖双方对ORA的看法。分析和结果表明，使用ORA的买方的决策优先级是提高供应商竞争力，降低采购成本，提供透明的交易平台，获得及时的市场信息，增加采购资源，提高采购效率。重组销售利润，建立新的合作伙伴关系，增加商机，获得透明的交易平台，提高购买效率，获得及时的竞争信息是供应商支持ORA的优先事项。它还发现，如果在拍卖前后与参与的供应商进行了充分的沟通，则ORA可以成为一种采购流程改进工具，而不是一种价格武器，可以破坏长期的买主与供应商的伙伴关系。

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