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首页> 外文会议>Fifth Wuhan International Conference on E-Business: Integration and Innovation through Measurement and Management vol.2 >Bandwagon Pressure's Effects on Diffusion of Electronic-business Technology: An Empirical Study
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Bandwagon Pressure's Effects on Diffusion of Electronic-business Technology: An Empirical Study

机译：潮流压力对电子商务技术扩散的影响：一项实证研究

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Diffusion is the most important part of innovation process. Without diffusion, the social and economical meaning of innovation is missing. Thus, doing researches from an innovation diffusion point of view is one of effective ways to promote EB technology to exert potential. It is helpful to explain why some factors have effects on firms to adopt EB technology by doing systemic research theoretically and empirically.rnBandwagon theory is better to explain some problems of new technology's diffusion. It's difficult for firms to estimate the productiveness of new technology because of many uncertain factors. So their introduction into new technology is mainly driven by bandwagon pressure rather than consciousness of productiveness, in other words bandwagon promote to diffusion of new technology effectively. The bandwagon pressure of innovation affects innovation diffusion and firm's accepting of innovation behavior. However, as EB technology is a kind of innovation which can be adopted by stages as Rogers says, when can not understand the significance of EB in deed or can not evaluate the return of EB technology, firms may not have more investment or take more risk rather than adopt "imperfectness" EB whose application degree and range increase gradually. Hence, EB technology diffuses step by step.rnPast researches on new technology diffusion is under the condition that new technology has productiveness affirmatively. There are little studies about bandwagon effects on new technology diffusion, say nothing of empirical study of a certain technology. For well- publicized new technology such as electronic-business technology, its diffuse process is much more suitable to explain by bandwagon theory. The paper wants to supply referenced advice for government to correctly constitute policy about EB promoting by doing empirical study to EB technology diffusion of manufacturing firms.rnThe results show that the bandwagon pressure played a positive role on the adoption of EB Technology in firms. The bandwagon pressure made an important effect on the EB diffusion.. Firstly, the bandwagon promoted the diffusion of the new information technology. Secondly, the firms and the society accept the EB technology generally because of the promotion by the bandwagon, so the EB technology can be exerted most efficiently. Thirdly, the significance of the bandwagon is that it forces the firm begin the learning of the new technology.rnThe data of this research is collected only in the manufacture industry, so whether the conclusion of this research can be applied in other industries must be verified.
机译：扩散是创新过程中最重要的部分。没有传播，创新的社会和经济意义就消失了。因此，从创新扩散的角度进行研究是促进EB技术发挥潜能的有效途径之一。理论上和经验上的系统研究都有助于解释为什么某些因素会对企业采用EB技术产生影响。Bandwagon理论更好地解释了新技术扩散的一些问题。由于许多不确定因素，企业很难估计新技术的生产率。因此，将它们引入新技术主要是由潮流压力而不是生产力意识驱动的，换句话说，潮流有效地促进了新技术的传播。创新的潮流压力影响着创新扩散和企业对创新行为的接受程度。然而，正如罗杰斯所说，由于EB技术是可以分阶段采用的一种创新，当无法理解EB在行为上的重要性或无法评估EB技术的回报时，企业可能没有更多的投资或承担更多的风险。而不是采用其应用程度和范围逐渐增加的“不完美” EB。因此，EB技术是逐步传播的。rn关于新技术传播的过去研究是在新技术肯定具有生产力的条件下进行的。关于潮流对新技术传播的影响的研究很少，更不用说对某种技术进行实证研究了。对于诸如电子商务技术之类广为人知的新技术，其扩散过程更适合用潮流理论来解释。本文旨在通过对制造企业的EB技术扩散进行实证研究，为政府正确制定EB促进政策提供参考建议。结果表明，潮流压力对企业采用EB技术起到了积极作用。潮流压力对EB扩散产生了重要影响。首先，潮流推动了新信息技术的传播。其次，由于潮流的推动，企业和社会普遍接受EB技术，因此可以最有效地利用EB技术。第三，潮流的意义在于它迫使企业开始学习新技术。rn该研究的数据仅在制造业中收集，因此必须验证该研究的结论是否可以应用于其他行业。

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