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Bootstrapping Trust in Online Dating: Social Verification of Online Dating Profiles

机译：在线约会中的自举信任：在线约会资料的社交验证

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摘要

Online dating is an increasingly thriving business which boasts billion-dollar revenues and attracts users in the tens of millions. Notwithstanding its popularity, online dating is not impervious to worrisome trust and privacy concerns raised by the disclosure of potentially sensitive data as well as the exposure to self-reported (and thus potentially misrepresented) information. Nonetheless, little research has, thus far, focused on how to enhance privacy and trustworthiness. In this paper, we report on a series of semi-structured interviews involving 20 participants, and show that users are significantly concerned with the veracity of online dating profiles. To address some of these concerns, we present the user-centered design of an interface, called Certifeye, which aims to bootstrap trust in online dating profiles using existing social network data. Certifeye verifies that the information users report on their online dating profile (e.g., age, relationship status, and/or photos) matches that displayed on their own Facebook profile. Finally, we present the results of a 161-user Mechanical Turk study assessing whether our veracity-enhancing interface successfully reduced concerns in online dating users and find a statistically significant trust increase.
机译：在线约会是一个日益蓬勃发展的业务，拥有数十亿美元的收入并吸引了数千万的用户。尽管在线约会很受欢迎，但由于可能会泄露敏感数据以及暴露于自我报告（并因此可能被虚假陈述）的信息而引起的令人担忧的信任和隐私问题，在线约会并不是无法避免的。尽管如此，到目前为止，很少有研究集中在如何增强隐私和可信赖性上。在本文中，我们报道了涉及20名参与者的一系列半结构化访谈，并表明用户非常关注在线约会资料的准确性。为了解决其中的一些问题，我们提出了一个以用户为中心的界面设计，该界面称为Certifeye，旨在使用现有的社交网络数据来引导对在线约会资料的信任。 Certifeye验证信息用户在其在线约会资料上报告的信息（例如年龄，亲戚状态和/或照片）与在其自己的Facebook资料上显示的信息相匹配。最后，我们提出了一项161个用户的Mechanical Turk研究的结果，该研究评估了我们的提高真实性的界面是否成功减少了在线约会用户的担忧，并发现了统计学上显着的信任增加。

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