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Learning catalogues, personalised pathways, management of human capital and continuous progression: Learning as the core of international entrepreneurship

机译:学习目录,个性化途径,人力资本管理和持续发展:学习是国际企业家精神的核心

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There are many indicators that point towards growing knowledge intensity of economic activity. One of the most important trends is the shift away from fixed designs, a characteristic of mass-produced items. Today the primary trend is not only towards mass-customization in manufacturing but equally in the dominant service side towards personalization. Service providers are trying to segment their customers in order to deliver input tailored to the individual. Even fast food services are trying to broaden the range of their products in order to appeal to local tastes and individual customers. Workers in industrial age firms have been used to and comfortable with the rules that limit the scope for their independent initiative. This has been reassuring since the burden of decision making with the need to gather costly and perhaps untrustworthy information has been minimized. Furthermore, by narrowing the scope of decision making and action, the learning requirements for workers and consumers have been limited, reducing the transaction costs and related other expenditures. In part, the efficiency enhancing contribution of mass-production was derived from these lower information related costs. In contrast to consumers being content with limited choice, today more and more offerings are made specifically according to the unique requirements of the individual customer. For workers and consumers the burden of acquiring needed information for such tasks is creating an entirely different environment from that of mass-era. The success in this new world will largely depend on the ease with which consumers can find out the best alternative for their situation and the best supplier able to collaborate in realization of the desired output. Producers will also need less costly ways to continuously develop the offerings to meet changing needs and inexpensive ways to signaling what they can do. In short, new ways of learning and new ways of communicating are needed both on corporate level and individual level. Individuals are more and more seeking to make their learning visible for themselves and others.
机译:有许多指标表明经济活动的知识强度不断提高。最重要的趋势之一是从固定设计转变为批量生产产品的特征。如今,主要趋势不仅是在制造业中实现大规模定制,而且在占主导地位的服务方面同样趋向于个性化。服务提供商正试图细分其客户,以提供针对个人的输入。甚至快餐服务都在努力扩大产品范围,以吸引当地口味和个人客户。工业时代公司的工人已经习惯并习惯了限制其独立计划范围的规则。由于将需要收集昂贵且可能不可信的信息的决策负担减至最小,这已令人放心。此外,通过缩小决策和行动的范围,对工人和消费者的学习要求受到限制,从而减少了交易成本和相关的其他支出。部分地,这些较低的信息相关成本产生了提高批量生产效率的贡献。与满足消费者的选择余地不同的是,如今越来越多的产品是根据单个顾客的独特需求而专门提供的。对于工人和消费者而言,获取此类任务所需信息的负担正在创建一个与大众时代完全不同的环境。在这个新世界中的成功很大程度上取决于消费者能否轻松地找到适合自己情况的最佳替代方案以及能够协作实现所需产出的最佳供应商。生产者还将需要成本更低的方式来不断开发产品以满足不断变化的需求,并需要廉价的方式来表示他们可以做什么。简而言之,在公司层面和个人层面都需要新的学习方式和沟通方式。个人越来越寻求使自己和他人对自己的学习可见。

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