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The Role of E-marketplaees in Relationship-Based Supply Chains

机译：电子市场在基于关系的供应链中的作用

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Despite the considerable excitement surrounding business-to-business (B2B) e-marketplaces over the last several years, many exchanges have closed, citing their inability to generate sufficient revenue from thin transaction volume. Discussions with industry participants reveal that many firms are carefully watching developments, but are reluctant to commit serious trading volumes to online channels. For the near future at least, many firms intend to continue to conduct the majority of their strategic transactions through traditional relationship-based contracting. Surviving e-marketplaces are trying hard to come up with compelling value propositions for participants. This paper explores the difficulties faced by e-marketplaces, and discusses potential sources of value that will encourage their adoption by preserving and complementing long-term B2B relationships. The focus is on the role of E-marketplaces in B2B transactions, where long-term relationships between buyers and sellers are important, as is the case in many supply chains. Our objective is to present an industry perspective, using real-world examples to provide motivation for work in this area by OR/MS scholars.
机译：尽管过去几年围绕企业对企业（B2B）电子市场令人兴奋，但许多交易所已关闭，理由是它们无法从薄弱的交易量中获得足够的收入。与业界参与者的讨论表明，许多公司都在密切关注事态发展，但不愿意将大量交易量投入在线渠道。至少在不久的将来，许多公司打算继续通过传统的基于关系的合同进行大部分战略交易。生存中的电子市场正在努力为参与者提供引人注目的价值主张。本文探讨了电子市场面临的困难，并讨论了潜在的价值来源，这些价值来源将通过维护和补充长期的B2B关系来鼓励其采用。重点是电子市场在B2B交易中的作用，在该交易中，买卖双方之间的长期关系很重要，在许多供应链中都是如此。我们的目标是提出一个行业观点，使用实际示例为OR / MS学者提供从事这一领域工作的动力。

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