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首页> 外文会议>Hospotality Development under Globalization >Characteristics of Scenic Capital Activities under Combined Influence of Economy and Culture:The Case of the Scenic Area of Dai Garden in Xishuangbanna,Yunnan Province
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Characteristics of Scenic Capital Activities under Combined Influence of Economy and Culture:The Case of the Scenic Area of Dai Garden in Xishuangbanna,Yunnan Province

机译：经济文化融合影响下的风景区资本活动特征-以云南省西双版纳Dai族花园风景区为例

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作为现代社会重要经济产业的旅游,对目的地的经济发展产生多元的影响.旅游发展不仅对目的地社区产生了较大的经济影响,而且蕴含在社区中的本土文化在一定程度上撬动了当地资本的重组与再生.旅游对目的地社区的经济和社会文化影响不再是分离的,而是嵌合在一起的.本文将运用人类学的深度访谈和观察法,探究在经济因素和文化因素的交互影响下,云南西双版纳的民族旅游社区即傣族园景区中的资本活动特征.研究发现:1)旅游进入傣族园后,村民在维系家庭社交网络的同时,其经济资本有所增加,个别村民既是社区的经济精英,也是大型旅游项目的股东,参与傣族园公司的分红;2)村民有意识地运用社会关系获取旅游收益,结果积累了社会资本、或者由于互惠规则的冲突使个体的财富名声和生活满意度受损;3)旅游活动中,村民关系网的工具性倾向增强,为积累经济资本创造了条件,傣族园公司也通过一定的利益让渡获得了村民的信任与支持,而村民总收益的高低视个人能力和对傣族传统的奉行程度而定.%Tourism as an important economic industry in modern society has multiple effects on economic development of the destination.While tourism has a large economic impact on local community,indigenous culture embedded in the community causes capital restructuring and regeneration to a certain degree.Economic and socio-cultural influences of tourism on the destination community is no longer isolated,but combined together.This paper,utilizing anthropological depth interviews and observation method,will explore the features of capital activities at the ethnic scenic area of Dai garden in Xishuangbanna under influence of economic factors and cultural factors.The findings reveal that: 1) After tourism enters the Dai garden,villagers’ economic capital began to increase while their family’s social networks are maintained.Several of them are both economic elites of community and shareholders of tourism projects in which they can receive dividends.2) To create profit from tourism,the villagers consciously employ their social relations,resulting in accumulation of individual social capital or destruction of individual wealth,fame and life satisfaction due to conflict of reciprocal rules;3) There is a growing instrumental tendency of the villagers’ relation network in tourism activities,which creates conditions for accumulation of their economic capital.The Daizuyuan Company also wins trust and support of the villagers by interest transfer.The total amount of benefit the villagers can obtain depends on personal ability and how loyal they are to Dai tradition.
机译：作为现代社会重要经济产业的旅游,对目的地的经济发展产生多元的影响.旅游发展不仅对目的地社区产生了较大的经济影响,而且蕴含在社区中的本土文化在一定程度上撬动了当地资本的重组与再生.旅游对目的地社区的经济和社会文化影响不再是分离的,而是嵌合在一起的.本文将运用人类学的深度访谈和观察法,探究在经济因素和文化因素的交互影响下,云南西双版纳的民族旅游社区即傣族园景区中的资本活动特征.研究发现:1)旅游进入傣族园后,村民在维系家庭社交网络的同时,其经济资本有所增加,个别村民既是社区的经济精英,也是大型旅游项目的股东,参与傣族园公司的分红;2)村民有意识地运用社会关系获取旅游收益,结果积累了社会资本、或者由于互惠规则的冲突使个体的财富名声和生活满意度受损;3)旅游活动中,村民关系网的工具性倾向增强,为积累经济资本创造了条件,傣族园公司也通过一定的利益让渡获得了村民的信任与支持,而村民总收益的高低视个人能力和对傣族传统的奉行程度而定.%Tourism as an important economic industry in modern society has multiple effects on economic development of the destination.While tourism has a large economic impact on local community,indigenous culture embedded in the community causes capital restructuring and regeneration to a certain degree.Economic and socio-cultural influences of tourism on the destination community is no longer isolated,but combined together.This paper,utilizing anthropological depth interviews and observation method,will explore the features of capital activities at the ethnic scenic area of Dai garden in Xishuangbanna under influence of economic factors and cultural factors.The findings reveal that: 1) After tourism enters the Dai garden,villagers’ economic capital began to increase while their family’s social networks are maintained.Several of them are both economic elites of community and shareholders of tourism projects in which they can receive dividends.2) To create profit from tourism,the villagers consciously employ their social relations,resulting in accumulation of individual social capital or destruction of individual wealth,fame and life satisfaction due to conflict of reciprocal rules;3) There is a growing instrumental tendency of the villagers’ relation network in tourism activities,which creates conditions for accumulation of their economic capital.The Daizuyuan Company also wins trust and support of the villagers by interest transfer.The total amount of benefit the villagers can obtain depends on personal ability and how loyal they are to Dai tradition.

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