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首页> 外文会议>IEEE International Conference on Global Security, Safety and Sustainability >AdPExT: Designing a Tool to Assess Information Gleaned from Browsers by Online Advertising Platforms
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AdPExT: Designing a Tool to Assess Information Gleaned from Browsers by Online Advertising Platforms

机译：AdPExT：设计一种工具来评估在线广告平台从浏览器收集的信息

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摘要

The world of online advertising is directly dependent on data collection of the online browsing habits of individuals to enable effective advertisement targeting and retargeting. However, these data collection practices can cause leakage of private data belonging to website visitors (end-users) without their knowledge. The growing privacy concern of end-users is amplified by a lack of trust and understanding of what and how advertisement trackers are collecting and using their data. This paper presents an investigation to restore the trust or validate the concerns. We aim to facilitate the assessment of the actual end-user related data being collected by advertising platforms (APs) by means of a critical discussion but also the development of a new tool, AdPExT (Advertising Parameter Extraction Tool), which can be used to extract third-party parameter key-value pairs at an individual key-value level. Furthermore, we conduct a survey covering mostly United Kingdom-based frequent internet users to gather the perceived sensitivity sentiment for various representative tracking parameters. End-users have a definite concern with regards to advertisement tracking of sensitive data by global dominating platforms such as Facebook and Google.
机译：在线广告的世界直接取决于个人在线浏览习惯的数据收集，以实现有效的广告定位和重新定位。但是，这些数据收集做法可能导致属于网站访问者（最终用户）的私有数据在其不知情的情况下泄漏。由于缺乏对广告追踪器收集和使用其数据的方式以及方式的信任和了解，最终用户对隐私的关注日益增加。本文提出了一项恢复信任或验证问题的调查。我们的目标是通过严格的讨论促进对广告平台（AP）收集的最终用户实际数据的评估，同时开发新工具AdPExT（广告参数提取工具），该工具可用于在单个键值级别提取第三方参数键值对。此外，我们进行了一项调查，调查对象主要是英国的频繁上网用户，以收集各种代表性跟踪参数的感知敏感度。最终用户对于通过诸如Facebook和Google之类的全球主导平台对敏感数据进行广告跟踪具有明确的关注。

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