The Theoretical Underpinnings of the Influence of Customer Reward Programs on Customer Retention: A Framework and Propositions for Future Research

机译：客户奖励计划对客户保留的影响的理论基础：未来研究的框架和命题

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This paper proposes a framework and propositions for future research on the influence of customer reward programs on customer retention by reviewing the studies on the customer reward programs by employing the SEM and discrete choice dynamic programming model. This framework will give rationale and advices theoretically on how to implement relationship marketing instrument in CRM, further, it will enrich the research methods and means of related themes to enterprise information systems.

机译：本文通过采用SEM和离散选择动态规划模型，回顾了有关客户奖励计划的研究，提出了有关客户奖励计划对客户保留率影响的未来研究的框架和主张。该框架将在理论上就如何在CRM中实施关系营销工具提供理论和建议，并进一步丰富企业信息系统相关主题的研究方法和手段。

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来源
《IFIP 205; IFIP(International Federation for Information Processing) TC8 International Conference on Research and Practical Issues of Enterprise Information Systems(CONFENI; ;》|2006年|P.615-621|共7页
会议地点 Vienna(AT)
作者
Chunqing Li; Ping Zhao; Junping Ma;
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作者单位

School of Economics and Management, Tsinghua University, Beijing, P.R. China, 100084;

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原文格式 PDF
正文语种 eng
中图分类办公自动化系统;
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The Theoretical Underpinnings of the Influence of Customer Reward Programs on Customer Retention: A Framework and Propositions for Future Research

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