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ERP ADOPTION: SELLING THE SYSTEM

机译:ERP的采用:销售系统

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摘要

This paper presents a critical discourse analysis of an extract from an electronic newsletter, which was disseminated to staff by the vice-chancellor of a regional Australian university, announcing the adoption of an enterprise resource planning (ERP) system. The role of language as a strategic instrument in organizations is discussed. Themes relevant to issues of hegemony, agency, power, and ideology are identified. Contradictions are apparent, namely; the dichotomy between executive decision making and consensus generating, using change to define a stable state, and casting conforming to a software package as business process reengineering.
机译:本文介绍了对电子通讯摘录的批判性话语分析,该电子通讯摘录由澳大利亚一所地区大学的副校长分发给员工,宣布采用企业资源计划(ERP)系统。讨论了语言在组织中作为战略工具的作用。确定与霸权,代理,权力和意识形态相关的主题。矛盾是显而易见的,即;执行决策与达成共识之间的二分法,使用变更定义稳定状态,并在业务流程再造时转换符合软件包的要求。

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