Determinants of Marketer Satisfaction with the Choice of Electronic Marketplace Type

机译：电子市场类型选择对营销人员满意度的决定因素

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摘要

An empirically testable model is suggested which improves understanding of supplier motivations for participating in various types of electronic marketplace structures and also how suppliers evaluate the performance of their electronic marketplace choice. Performance is considered as a multi dimensional construct. The theories of behavioural psychology, relational exchange, strategic networks, political economy, population ecology and transaction cost are synthesized to develop the proposed model.

机译：提出了一种经验可检验的模型，该模型可以增进对供应商参与各种类型的电子市场结构动机的理解，以及供应商如何评估其电子市场选择的绩效。性能被视为多维结构。综合了行为心理学，关系交流，战略网络，政治经济学，人口生态学和交易成本的理论，以发展所提出的模型。

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来源
《Information Resources Management Association International Conference; 20070519-23; Vancouver(CA)》|2007年|P.14361438|共2页
会议地点 Vancouver(CA)
作者
Peter C. Knight;
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作者单位

Carleton University, Canada;

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会议组织
原文格式 PDF
正文语种 eng
中图分类雷达;
关键词
electronic marketplace; transaction cost theory; strategic network theory; relational exchange theory; performance as a multi-dimensional construct; asset specificity; market fragmentation;

机译：电子市场;交易成本理论;战略网络理论;关系交换理论;作为多维结构的绩效;资产专一性;市场分散;

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3. Determinants of the future level of use of electronic marketplaces: The case of Canadian firms [J] . Pierre Hadaya Electronic Commerce Research . 2006,第2期

机译：电子市场未来使用水平的决定因素：以加拿大公司为例
4. Determinants of Marketer Satisfaction with the Choice of Electronic Marketplace Type [C] . Peter C. Knight Information Resources Management Association International Conference . 2007

机译：电子市场类型选择的营销人员满意度的决定因素
5. Determinants of marketer satisfaction with the choice of electronic marketplace type. [D] . Knight, Peter C. 2008

机译：营销人员对电子市场类型选择的满意度的决定因素。
6. Determinants of Coverage Decisions in Health Insurance Marketplaces: Consumers Decision-Making Abilities and the Amount of Information in Their Choice Environment [O] . Andrew J Barnes, Yaniv Hanoch, Thomas Rice 2015

机译：健康保险市场中承保范围决定的决定因素：消费者在其选择的环境中的决策能力和信息量
7. Determinants of marketer satisfaction with the choice of electronic marketplace type [O] . Peter Knight -1

机译：电子市场类型选择的营销人员满意度的决定因素
8. Determinants of Profitability Differences among Major Refiner/Marketers. [R] . 1985

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Determinants of Marketer Satisfaction with the Choice of Electronic Marketplace Type

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